RIM now has BlackBerry World and promises videos and music

RIM has changed the name of its app store from BlackBerry App World to BlackBerry World as well as promising new types of content, such as music and videos. Party on!

The change comes days before the planned launch of RIM’s new mobile platform, BlackBerry 10.

The new name reflects the new kinds of content RIM will make available to the store, which will be available under ‘Videos’ and ‘Music’ sections, though at the time of this writing those types of content still aren’t actually visible in the UK but don’t worry – they’re empty elsewhere. RIM claims the new store will be a “one-stop shop for all of your entertainment needs.”

The change to RIM’s online store is rolling out now, and should be available to everyone in the next 24 hours.

It will be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks and will be ready for the new range including the BlackBerry Z10.