Samsung gets down and dirty with Tough Mudder
Samsung has announced its partnership with Tough Mudder, the UK’s fastest growing endurance event series. This will see exclusive content, training tips and more being squirted to Samsung devices.
What are you doing this weekend? Well, if you’re the kind of person that likes to push their body to the limits, then here’s an idea for you.
Samsung kicks off its partnership at the Tough Mudder Yorkshire event tomorrow, July 29th, at Broughton Hall, Skipton. The partnership will run through to the end of the 2018 event season.
Life unscripted
Samsung will enable participants to live life unscripted and use the technology in their Gear VR headsets, Gear 360 portable cameras and wearable fitness devices. Driving all of this will of course be the Galaxy S8 smart phones.
Ahead of each event, participants will have access to 360 preview video content of each obstacle course event.
Let’s face it, if you’ve ever seen one of these courses you know they need all the help that they can get.
Samsung will also be developing training programmes across its best wearable fitness devices.
[youtube id=”yxtUOPzqNGY”]
Kong
If you have survived a previous Tough Mudder, then Samsung has something just for you. Sammy is sponsoring the new-for-2017 Finisher obstacle Kong. This has been developed exclusively for Tough Mudder Legionnaires (those who have participated in at least one previous event).
Everyone at the event can be part of the action with Samsung, capturing content from Kong using the Gear 360 camera.
Samsung will also be providing exclusive VR footage in the ‘Mudder Village’.
Also in the ‘Mudder Village’ everyone gets the chance to capture a memento of their Tough Mudder experience in 360. You will have the opportunity to be photographed hanging from the side of the container on ‘Kong 360’. At least it will look like you’ve had a go at an obstacle most participants cannot attempt.
Words from Tough Mudder and Samsung UK
Adam Slutsky, President of Tough Mudder, Inc stated:
Tough Mudder is thrilled to welcome Samsung to our family of UK sponsors for the 2017 and 2018 season. Like Tough Mudder, Samsung is committed to innovation and developing products that enhance its customer experience, and we are proud to partner with Samsung and continue to enhance the Mudder journey for hundreds of thousands of participants across the UK. We look forward to working with Samsung and providing exclusive 360 content and training tips across their best-in-class products.”
Sam Grant, Marketing Director at Samsung Electronics UK said:
Being outdoors and enjoying sport is a massive part of summer in the UK, and we’re thrilled to be aligning with one of the fastest growing participation events in the country, Tough Mudder. For the activities we have planned throughout the season we are focussed on delivering experiences only Samsung could, using our Gear 360 and wearable technologies to engage with both participants and supporters alike”.
Samsung UK Tough Mudder deals
From now until the 1st October 2017, Samsung is offering all Tough Mudder participants 15% off GearS3 and GearFit2 when they order from Samsung.com.
Redemption codes will be sent with the Tough Mudder registration email.
For more information about the partnership, visit: http://www.samsung.com/uk/tough-mudder/
