Samsung Cinema LED installed in Swiss pictures

Making movie screens and traditional projection technology a thing of the past is the Samsung Cinema LED screen. Samsung has just announced that their latest cinema tech has been installed by Arena Cinemas in Switzerland.

Boasting 24 million LEDs illuminating a huge area of 10.2 meters in width and 5.4 meters in height, could this be the future of big screen video?

The Cinema LED screen which is designed to offer unprecedented colour brilliance, luminosity and sharpness has previously only been available as a prototype in Seoul, near Samsung headquarters.

Samsung Cinema LED screen

Innovative Swiss entreprenuer Edi Stockli invested in the screen for the Arena Cinemas Sihlcity complex in Zurich. Furthermore, thanks to 3D equipment, this not just an LED cinema, but a 3D LED cinema.

Audio specialists JBL and Harman supplied immersive sound technology. It utilises a JBL Sculpted Surround system to create a clear and natural surround sound that is evenly distributed throughout the room.

The elimination of the projector beam and high luminosity of the Samsung Cinema LED screen have enabled new possibilities in interior design, Stockli states:

We have removed the complete furnishings, implemented an innovative seating concept and consequently are providing the audience with the ultimate cinematic experience,”

Thanks to the DCI (Digital Cinema Initiative) certification, the system also has the blessing of Hollywood. As a result, nothing stands in the way of enjoying Hollywood blockbusters in previously unimaginable quality.

https://youtu.be/YtxbKaFEPtM

The screen

The 10.2 x 5.4 meters cinema LED screen consists of 96 individual modules, which can be replaced individually.

The impression of a solid black wall is created thanks to the seamless installation and high-precision calibration. Consequently, ‘true black’ makes the movie theater pitch dark, because there are no reflections.

The special format of 4,096 x 2,160 pixels (full 4K) enables display of the two customary cinema formats ‘flat’ and ‘scope’.

This can be done without the disturbing dark gray stripes, which you get with projectors. Because there is no projection beam, black is really deep black here. The image is always sharp and precisely aligned in all areas.

The luminosity of the wall is 10 times stronger than with conventional projectors. Thanks to LED technology, a luminous intensity of up to 146 fL (foot-lambert) or 500 nit is achieved. Moreover, this is with reduced average power consumption when compared to a conventional projector.

Contents produced in High Dynamic Range (HDR) format can be played optimally thanks to the high contrast range. Colour brilliance is also maintained even in the brightest scenes.

Other uses

Thanks to the screen being equipped with many interface options, the connection of external players is made possible. This allows for information, advertising, presentations and games to take advantage.

The Samsung Cinema LED Screen is optimally prepared for secondary uses, which is becoming increasingly important for cinema operators.

Especially practical, the cinema screen is designed for 24/7 operation.

Daniel Périsset, Head of Samsung Business, Samsung Electronics Switzerland, is delighted about this technological change.

Samsung always tries to go the hilt and advance technological progress to make life easier for people and enrich their lives. We have once again succeeded in doing this with the new LED Cinema Screen. We are already looking forward to the use of the screens in other movie theaters.”