Windows Phone Web-based Marketplace Launched with Mango

I was under the impression that I was paying attention yesterday at the Mango press launch but I seemed to have missed this little addition.

It appears that Microsoft has now confirmed that its forthcoming software update, codenamed Mango will not only bring 500 new features to WinPho7 handsets but also a web-based Marketplace.

As with any good applications store/market you will be able to browse and buy apps right from your favorite web browser, and then have them installed on your phone (“via SMS or email,” apparently).

You’ll also be able to take advantage of various social networking tie-ins to share apps with your friends, and the Marketplace will hang onto your download history so you can easily reinstall all of your apps if you switch phones.

There you go then 🙂