Philips Monitors is introducing a series of innovations for business professionals and home users alike at IFA 2016, which runs from September 2nd to 7th in Berlin.

Philips is bringing their UltraColor technology and its wider gamut support. This has been integrated in to the slimmest monitor on the market. They are also presenting their latest 4K 40-inch curved display, as well as displays with webcams that pop up only when needed.

The largest 4K curved display on the market

If you pop along to the Philips stand you will be able to experience the 40-inch Brilliance Curved display, the largest 4K curved display on the market. This 40-inch screen which will be available to purchase in Q4.

Since viewers sit close to a desktop display, a curved screen creates a truly immersive working session. Viewing distances from the edges and centre of the screen are equal – so users need to turn their head less to see content at the edges, and can enjoy the best picture quality.

The edge-to-edge glass and ultra-narrow border enhance this seamless appearance.

Stefan Sommer, Director Marketing & Business Management at MMD, says

The new 40-inch curved display model testifies to our ongoing commitment to bringing advanced display experiences to users’ desks and living spaces. With 4K resolution, this new model offers fantastic clarity and space for multitasking.”

The 40-inch 4K model isn’t the only curved display on show: IFA visitors can also preview the forthcoming X7 Frameless 21:9 Curved display in 34-inch size. This height-adjustable ultra-slim display, with dazzling Quad HD resolution and integrated sound, is due for release later this year.

UltraColor for true-to-life image

Bringing more accurate colour to home apps, where users have often been forced to compromise, the latest UltraColor displays take colour reproduction to new heights.

These displays suppoer a wider gamut – 85-95% of the NTSC gamut, as opposed to the typical 72%. This means more true-to-life images with richer and more natural greens, reds and blues.

UltraColor displays take the guesswork out of online shopping: people can see the true colour of the product before they click “buy”.

These displays also give aspiring video makers, designers and photographers the certainty that their on-screen colours come close to real life.

Stefan Sommer explains the background:

Unlike enhancements that work by tweaking software settings in order to adjust colour balance, UltraColor involves changing the actual chemistry in the panel and innovative adjustments to the composition of the colour chips.”

This innovative technology is featured in a number of the displays on show at IFA. Check out the new E-Line Displays, and the super slim C7 series.

Pop-up webcam – camera hack defense

Visitors wanting to beef up security in the office should look out for the first Philips display with a pop-up webcam. Thanks to a webcam that only pops up when it is needed. The display is immediately available in the market.

To check out these and other display innovations, you can find MMD at the Philips stand, Hall 22